18 Mar Sterling Presents to The University of Texas Marketing Students
Luxury home builder Sterling Custom Homes was recently invited to address the Advanced Marketing Class at The University of Texas at Austin. Duke McDowell, Vick Pope and Gary Grambley shared real-world marketing strategies and discussed the practical application of long-term marketing plans with 40 senior-level marketing students at a UT lecture hall.
Having operated a successful custom homebuilding company for more than 20 years, Sterling was able to discuss the evolution of the marketplace, the shifting dynamics of the information age and strategies that combine traditional marketing with modern technology, giving students insight to the world they will face after graduation.
“The interaction with the students was the fun part,” says Gary Grambley, Sterling’s Sales and Marketing Director. “Helping them understand the real challenges facing our industry and openly discussing potential marketing solutions was insightful for all.”
Sterling Custom Homes designs new homes in Austin to fit each buyer’s individual lifestyle. Our work can be seen through the area’s premier custom, private gated and resort golf course communities. We’re known from Lakeway to Lake Travis and into Westlake for our exceptional quality, integrity and service.
For more information about Sterling Custom Homes, visit our website.
*Photo: Vick Pope address UT Advanced Marketing Class