Different custom home builders in Austin fall into one of three categories: Accounting driven, Marketing driven, or Construction driven. It is very important to know which kind of custom home builder you are consulting with in order to know what to expect from them and their building processes.
Accounting oriented builders are always fixed on their bottom line. They constantly think, “How can we reduce our cost so we can maximize profit?” Here’s an example. A project requires six 2’ long 2×4’s. This kind of builder would see that the price of lumber for a 12’ long 2×4 is cheaper than six pieces that are 2’ long. After ordering 12’ long 2×4’s, the construction workers will be responsible to cut the 12’ piece into 6 pieces. Yes, this will save the builder some money and you some money, too. That sounds great…in theory. This approach becomes problematic when the cutter, as pobody’s nerfect, makes a mistake in cutting the 12’ piece of lumber, leaving no room for no margin of error. The money saved by not getting the pre-cut 2’ pieces does not outweigh the time lost or additional cost of new lumber.
The next type of builder is Marketing focused. These are the builders you notice through traditional advertising like magazines, newspapers, and billboards. They strive for top-of-mind awareness so you go to them first. Innately you will think that since they are advertising heavily, they must be building lots of homes, have great revenues and produce great results. These marketers sell you an idea that they are the best builder. They will also sell you the idea a home you love, but often your dreams won’t be met through implementation. That doesn’t really sound like the best builder. Always be weary of and wary of strong marketers.
The last type of builder is Construction centered. Ultimately the construction of your home is the most important part of the process. You will live with the results for the rest of your life. Don’t you want, no, deserve the best constructed home? When a builder puts construction first, they are focused on delivering and exceeding the dream you discussed with them through the planning process. Not only are they focused on the results, but also your satisfaction. You can never be completely satisfied unless the construction of your home is exactly the way you want it, something Accounting and Marketing builders could never do.
At Sterling Custom Homes, the Construction of your home and your satisfaction with our product come first. We are a construction company that specializes in the building of the best luxury custom homes in Texas. Do we have accounting and marketing departments? Yes. Those help us become a more complete, well-rounded builder. Our focus remains with taking the home of your dreams and constructing it into a reality.
It is important to understand the differences between builders and to realize what kind of builder each is. To gain a better knowledge of who we are, visit www.sterlingcustomhomes.com.